Happy New Year!! I trust that you all had a wonderful New Year! Unfortunately, I cannot say the same for the owners of The Limited brand. Yesterday, I received a sad e-mail from the company saying that all of their doors have now been closed. Here is an article from the Washington Post that details what went wrong for the company. Their main problem is having to compete with fast fashion companies (Think Forever 21, H&M, Zara, etc.) who can make cheaper clothing quicker and meet the constant changing demands of consumers.
Although the brand will no longer operate brick and mortar locations, they are still open for business online. Further, everything on the site is 50% off! I don’t know about you, but I will be taking advantage of that! If I find some great deals on items that actually fit me (their sizing can be weird sometimes) I will post a haul!
Are you going to partake in the 50% off sale? If so, let me know what you find!
Happy Shopping 🙂
xoxo – Ash
*UPDATE: I just noticed that everything is a FINAL SALE, so be careful! *